He landed a job with the Dallas Stars as an intern in the Public Relations department. Danby will be my guide for the day, showing me around the arena prior to puck drop.Ī little bit on Jason Danby – He worked on sports game day packages throughout college, creating elements for football, basketball, swimming, and other sports.

Upon entering the building I am met by the Senior Director of Game Presentation, Jason Danby.

I walk over to the administration doors and head through security. The success of the venue has allowed them to constantly upgrade the arena with the latest tech, much of which I will soon get a glimpse of.

Deep in the heart of Texas, the AAC hosts hundreds of events and concerts every year, as well as playing home to the NBA Dallas Mavericks and NHL Dallas Stars. I’ve just arrived at the American Airlines Center (AAC). The venue was recently named the 4th busiest arena in the United States and 10th busiest in the world. This is a look at the NHL Dallas Stars game day video production. The following is a recount and inside look at what it takes to bring such an exciting match to the fans in the arena and to those watching at home. With all the excitement in the back office, tonight’s game resembles the potential playoff match this game will become. Perhaps the most well known thing about the media team is the constant stream of jokes coming from the Stars jumbotron. From in-house video production, broadcast, and even social media, the Stars are seemingly unrivaled in the delivery of their content.įew NHL teams, like the LA Kings, have kept fans as engaged and entertained as the Stars. Though the team has seen its ups and downs the past few seasons, either just missing or barely making the playoffs, one thing has been consistent - the fantastic media team. This year, the Stars have been atop the league in a dominating form not seen in Dallas in decades. Tonight the Dallas Stars take on their division foes and defending Stanley Cup champions, the Chicago Blackhawks. The Dallas Stars invite PremiumBeat to an exclusive behind-the-scenes look at the video production and broadcast of an NHL hockey game.

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